• Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority (with Ma, Shuang, Lin Ge, and Yonggui Wang, Information Systems Research, forthcoming, 2025)
• Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products (with Yunhui Huang, Qiang Zhang, Zhengyu Shi, and Ke Zhang, Journal of Consumer Research, 50 (6), 1097–116, 2024)
• Resources Available for Me versus Us: Implications for Mitigating Consumer Food Waste (with Gao, Huachao and Bingxuan Guo, Journal of Marketing Research, 61 (4), 619–37, 2024)
• Stars versus Bars: How the Aesthetics of Product Ratings ‘Shape’ Product Preference (with Echo Wen Wan and Wanyi Zheng, Journal of Consumer Research, 50 (1), 142–66, 2023)
• Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation (with B. Kyu Kim and Lin Ge, Journal of Marketing, 84 (5), 100–16, 2020)
• Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level (with Sha Yang, Xianghua Lu, and C. Whan Park, Journal of Marketing, 82 (4), 70–85, 2018)
• Why Recommend a Brand Face-to-Face but not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth (with Eisingerich, Andreas B., Hae Eun Chun, Yeyi Liu, and Simon J. Bell, Journal of Consumer Psychology, 25 (1), 120–28, 2015)
• Cuteness, nurturance, and implications for visual product design (with C Whan Park, Gratiana Pol, The Psychology of Design, 168-179, 2015)
• I’ll keep the cuddly one: Effects of cuteness versus elegance on product retention (with Gratiana Pol, CW Park, ACR North American Advances, 2013)